Reestablish Marketing Initiatives

With the New Year well on its way, it is important to take a step back and review your status, and think about what you would like to accomplish during the year, and initial steps to turn that goal into reality. The single most important goal among restaurateurs is increased sales and customer base. We have put together a list of marketing objectives that might help you reach your goal.

Attend an Industry Event: While it might be difficult to take the time to participate in industry events/seminars/training, it can often create the inspiration that breathes new life into a business. Industry events are breeding grounds for some of the most successful companies and individuals in the industry as well as the newest ideas and technology available. Tradeshows and industry events are a great place to see what others in the industry are doing to differentiate themselves and how well those ideas are succeeding, all while outside of your local competitive market. The NRA show and the Summer Fancy Food show are both around the corner.

Keep up with Social Media: It’s a hard beast to tame with the plethora of social media applications out there, but it is a necessary part of branding and promotion. While setting up an account might be easy, it is crucial to include constant updates, promotions, pictures, stories etc. so that you stay current in the customers mind. It is hard to make the time, and sometimes even harder to know what to say, but do make a point of updating your social media platforms on regular intervals.

Use Events to Create Events: There are always sporting events, holidays, religious celebrations etc… there are always reasons to celebrate. See if you can turn those reasons to celebrate into opportunities to come to your store. A recent example is Mothers Day – turn it into a mimosa & breakfast pizza party, or bring a Mom & get free flowers. The cost to you is minimal, but driving some extra traffic could make your week. Look at a calendar and you will be amazed at how many holidays there are.

Connect More with Staff: Staff member involvement in your marketing goals can be a huge benefit. Younger staff members would be eager to help assist in a social media campaign, while kitchen staff can come up with new and exciting recipes for special pizzas. Give more responsibility and put more trust in your staff and they will be able t o look after your location while you attend some industry events.

Listen to Customer Suggestions: Lastly, while it is great to be very proactive in your marketing strategy or outbound marketing, it is also very wise to take control of inbound marketing. Customer suggestions can often be very thoughtful and should never be discarded.

These suggestions may re-invigorate your marketing and you might just be surprised at how well your year takes off.

Adding something special to specialty foods for more than 60 years.