Upcoming Marketing Opportunities

By Daniel Thor, Bellissimo Foods

Special events, such as sporting events or fun holidays, provide an opportunity for additional business. Capture some of that additional market share by participating in these events with special promotions, contests, prizes, etc. Here is a list of upcoming events, and some strategies to drive additional sales.

Super Bowl – February 4, 2018: Super Bowl is a huge day for pizzerias. Everyone is looking for something to take home and share while the game is on. Create a special Super Bowl take-home-meal, including a pizza (possibly one signature pie, and one healthy option), wings, mozzarella sticks, and drink. Write a half price appetizer promotion in your store, and rent a projector and screen to show the game. Paint on your window, “Super Bowl Party Here”. Charge a single price for a large pie and discounts on beers during the game.

Valentine’s Day – February 14th, 2018: Although you might not be able to offer a candlelit table for two, you can certainly draw some additional sales. Offer a ‘for someone special package’ that includes dinner, flowers and a bottle of champagne. As most customers are still price sensitive, customers will be looking for alternatives to the traditional prix fix menu.

St. Patrick’s Day – March 17th, 2018: People will flock to the streets on St. Patty’s day, and next year is no exception since it’s a Saturday. Depending on your location, rent a tent and some heaters and create an outdoor beer garden for customers. Add a special St. Patty’s day pizza shaped as a clover, with Pesto rather than traditional pizza sauce. And the typical favorite – green beer.

March Madness – March 11 – April 2, 2018: Another great opportunity for increased sales. The tournaments bracket is a perfect place for a contest and prizes. Another option is to have different coupons for different weeks of the tournament. An example of this would be during Sweet 16 round, for any order of 10 wings, get 6 free.

Base your choice of promotions on your customer segment, and your current strengths. Don’t be afraid to try something new, and remember to get your staff involved and excited. If you need additional products, or new ideas, please contact your Delco Foods Sales Representative.


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