Over the past few weeks, we have been noticing the word Millennial everywhere. There seems to be a great amount of interest in Millennials, and people are talking about it.
Why are people so interested in Millennials and how they think? Well simply put, because they are the future, and they’re everywhere.
There are over 80 million Millennials, larger than any other generation, and by 2025 they will make up 75% of the workforce. Born between 1982 and 1996, these Millennials have an average income of $60,000, but account for an estimated $1.3 trillion dollars in direct annual spending. They are a huge spending demographic, and the majority of them are just entering their work force. They have also grown up with technology, and 92% are online every day while an astonishing 24% are online “almost constantly”.
How can you tame this you generation?: Have a mobile friendly website. Most Millennials get information on the spot, which means on a mobile device. Spread word about your pizzeria via social media (if you don’t know how, ask your hostess). Almost all Millennials have some type of social media, and for a lot of Millennials social media platforms are their choice for communication between peers. Provide an experience. Millennials are looking for something to share on those social media sites. Have a high quality product. If it’s delicious, they will come. Be socially responsible and lastly cultivate referrers among your Millennial customers and employees. With the connected world, you need an inside man. And with everything you do, and for every way you market, make sure to have fun with it.